Old Mout Cider x COAMREY
I was approached directly by influencer marketing agency Billion Dollar Boy, on behalf of Old Mout Cider (Heineken), after they found my work on Instagram. The brief – to create original content celebrating Old Mout's pineapple & raspberry flavour.
The result was a made-to-measure pineapple crossbody bag, designed to fit an Old Mout bottle exactly, complete with a crocheted raspberry charm and green rope strap. Every element – the pattern, the construction, the colour choices – was devised by me from nothing, with no existing pattern or reference to work from.
The finished bag was then styled into a full look and filmed as original content. The reel reached well over 6 million views and 14,000 likes in the first month.
